Website offers a calculator that can tell investors how much they are paying in total fund expenses--inclusive of turnover costs and a fund's internal capital gains taxes--and it can even calculate how much of the fund's expenses will cut out of their future gains.

"This site provides investors with important information that could potentially save them thousands of dollars," commented the Consumer Federation of America.

"Personal Fund, Inc. was founded by leading financial and technology experts to empower individual investors and their advisers to invest conveniently and successfully," the company says on its website. "Our Internet-based solutions enable investors, and the advisers who serve them, to meet goals, to save time, save on taxes, manage investment risks and to invest with success and confidence."

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