BOSTON - Lucent Technologies of Murray Hill, N.J., has created a new product called CentreVu that allows fund companies to integrate their websites and call centers, according to John Benchoff, an operations manager with Lucent. The system connects customers directly to call centers through a company's website. Benchoff described the technology at the NICSA Technology Forum here last week.

By clicking on a "Call Me" icon, consumers can have a telephone representative contact them through a number of means. The system saves a lot of work for the consumer - especially if he shares a line for his telephone and Internet connections.

Subscribe Now

Access to premium content including in-depth coverage of mutual funds, hedge funds, 401(K)s, 529 plans, and more.

3-Week Free Trial

Insight and analysis into the management, marketing, operations and technology of the asset management industry.