There are plenty of reasons why small banks may be reluctant to amp up their social media presence. (Just, you know, #AskJPM.) Still, the bad weather sweeping across the U.S. this winter illustrates how these platforms can provide a real value-add.

Thursday's big snowstorm prompted many banks, large and small, to take to their Facebook pages and Twitter handles to inform customers of branch closings and/or hour changes.

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