Wilshire Associates, the Santa Monica, Cal. money manager, hoping to catch the wave of popularity index funds are now enjoying among individual investors, has introduced its first pure index fund.

Wilshire is trying to gain momentum on the retail level, and it is promoting the Wilshire 5000 Index Portfolio not only as a way to invest in a broad index but also as a way to get in on a possible run on small-cap stocks.

Subscribe Now

Access to premium content including in-depth coverage of mutual funds, hedge funds, 401(K)s, 529 plans, and more.

3-Week Free Trial

Insight and analysis into the management, marketing, operations and technology of the asset management industry.