WisdomTree Retirement Services, a unit of WisdomTree Investments of New York, is the latest firm to launch a platform designed for the 401(k) market that offers plan sponsors a combination of ETFs and mutual funds, or a selection of all ETFs combined into preset portfolios.

WisdsomTree's new platform has two offerings, one where a 401(k) sponsor can select all-ETF funds from a model plan and another where they can work with a financial adviser to customize the funds in their plan to include whichever mutual funds or ETFs of their own choosing.

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