WisdomTree Investments, an exchange-traded fund firm started nine months ago, is gearing up to enter the retirement market. The New York firm has assets of $3.2 billion in its 36 ETFs, and it plans to make the funds available to the 401(k) marketplace shortly, said Al Shemtob, its director of retirement services.

"We want to have the product on the street in the September time frame to capture plans' interest as they prepare to make 401(k) changes for the next calendar year," said Shemtob, who joined WisdomTree late last month after serving as president of BISYS Retirement Services and its predecessor firm for 17 years.

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