Industry money continues to flow into big data as wealth management realizes its potential. The latest recipient is a startup buoyed by Envestnet's recent multimillion-dollar deal for financial account aggregator Yodlee.

Even before that $660 million deal helped get the word out about Quovo, the two-year-old analytics firm managed to close on $4.75 million in its latest round of funding, says Lowell Putnam, the co-founder and CEO of the New York-based  firm.

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