Personal Advisor Services, the hybrid automated advice offering from Vanguard, has mimicked the success of the firm's mutual fund offerings with its rapid growth.
By the end of 2015, it counted approximately $31 billion in total assets under management; that total stood at $7 billion in March, when it was still a pilot program. Of that total $21 billion is from new money, Vanguard says, with the remainder from its wealth management and trust and estate planning service. (Clients in that service are being moved to the hybrid platform.)
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