The holidays are a great time to show your clients that you appreciate them and their business. If this is done well it strengthens client relationships, helping with both retention and referrals.
While many Americans are still feeling the pain of the recession, sometimes an extravagant party can send the wrong message. Plus, with charities in need of help now more than in recent memory (as nonprofits are typically one of the last sectors to recover), a gathering to help a good cause can be a much bigger success.
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