Great content is at the heart of successful inbound marketing. It helps clients and prospects find you online, learn from you, talk with you, and trust you as an authoritative figure in your industry. Creating content that counts is a critical first step in designing your digital marketing plan.

In the old days, content was typically in the form of letters, direct mail and seminar presentations. Today's content has evolved for new platforms and ways of sharing information. There are several types of content that you might deploy on your website, social media platforms and email newsletters, including blog posts, infographics, slide presentations, articles and podcasts.

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