Every once in a while, advisors are presented with special opportunities to build trust and win client loyalty. Its when clients are feeling excessive fear, uncertainty, or doubt, that it is our responsibility to reassure them, educate them, and guide them.
There have been several recent events that presented opportunities to do so: The Flash Crash; the S&P Downgrade of U.S. debt; the 2012 Presidential Election; and most recently, fiscal cliff negotiations.
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