As I travel around the country meeting with our advisors and their existing clients, I have encountered hundreds of prospective clients -- many of whom have misconceptions about the role advisors play in helping them achieve their financial goals.

Some have worked with advisors in the past, only to be put in portfolios that were unsuitably risky. Too many of these individuals suffered dramatic losses during the financial downturn in 2008; as a result, financial advisors still have a long way to go to rebuild relationships and regain public trust.

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