As communication trends and consumer demands change, so must an adviser’s marketing strategies. Of the trends that will blossom in the coming year these five will most impact how advisers conduct business. As you prepare for 2017, consider integrating these developments into your marketing plan.

SHOW AND TELL In business school, marketers and entrepreneurs were told the elevator pitch was essential for landing business. This pitch was designed to be a quick rundown of who you are, your credentials, and your services. While these elements are still critical for defining your practice, the technique has changed. Now the focus is on a well-told story.

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