It's time for bloggers, tweeps, LinkedIn and Facebook addicts to take a timeout and realize that while building a positive online presence is important, it’s also crucial for financial advisors to think about their overall business image.
Year-end is the perfect time to review everything in your marketing toolkit. Is it time to polish up an old brochure or Power Point presentation? How about that logo and tagline? Are they still fresh-looking and on target? Have you neglected your professional bio? Has your Ideal Client Profile changed? Maybe there are some holes in your marketing toolkit? And how about that website? Is it dull and boring, built on an old web platform, or basically out-of-whack?
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