In lockstep with a broadened direction by insurance firms to strip off the complex bells-and-whistles riders and bonuses of the recent past and to issue packaged retirement income solutions-and meet the demands of the new buzzword: decumulation-the other publication I edit, Annuity Market News just relaunched on Friday as Retirement Income Reporter.

A 14-year-old publication, RIR's direction now is not only to keep up with the shift to a whole new retirement landscape, but to do so in a sophisticated, high-level and witty tone, thanks to the insight and humor of Senior Editor Kerry Pechter and longtime contributor and nationally syndicated columnist and author Alan Lavine.

Many readers, including those here at Money Management Executive, will recognize the logic of the change. The annuity business has already begun to evolve into the business of providing retirement income to Baby Boomers. We needed a name and a mission that would allow us to follow that evolution wherever it leads.

We won't be any less passionate about annuities or the insurance companies that issue them. We'll just add every type of income product to the mix.

If anything, we'll be more responsive to the needs of our RIR and MME readership, which includes an increasingly wide range of manufacturers, distributors, intermediaries and technology vendors.

By diversifying our coverage, we should be able to put out an even more informative publication than before. You'll inevitably see a greater variety of perspectives and less preaching to the converted. In our minds, that's a healthy development.

We're not affiliated with any other entity that has "Retirement Income" in its name. We risked being perceived as hopping on the bandwagon when we picked those two words. We're deliberately hopping on this long-anticipated bandwagon-to stay close to this major, breaking American story.

We'll continue to co-publish NAVA's monthly membership Outlook. As you know, NAVA changed its slogan not long ago to the "Association for Insured Retirement Solutions." We are independent of NAVA, and we arrived at our decision to change our name by an entirely different route-though probably for similar reasons. For now, the web address remains

If you'd care to comment on our change of name, either for or against, we invite you to e-mail the editors. You'll find out e-mail addresses on the newsletter's masthead. Mine's As the saying goes, let's stay interactive.

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