I've put on my annual to-do list that sometime this year I'll create a Facebook page for my Inside Information newsletter, and lord help me, I may even start twittering before long, probably just to talk about the interesting developments I read about or encounter and point people to other great sources of information as I run across them.
Which means I'm about to stick my toe into the dreaded Social Media world. At the FPA Retreat, there were two great sessions about social media, both featuring Bill Winterberg, who is rapidly becoming a personality in the financial planning space. After seeing the world through his eyes, it looks like the company web page will soon be outmoded and taken over by the company Facebook page--which offers more interactivity, more immediacy and more intimacy with clients than anything you do with the web.
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