Facebook has now surpassed Google in its number of daily visitors, and more than 71 % of United States internet users are on Facebook. If you’re not using this tool to promote your business yet, now is a good time to start. Consider the following:

There are nearly a billion users on Facebook, and their profiles, connections, families, and friends make up a goldmine of information you can use to research prospects, learn about clients, and promote your practice. Here are 10 tips on how to use this free resource successfully. Compliance Comes First: Currently, use of Facebook and any static content (like Facebook profiles) must be approved and supervised by a principal, but posts do not have to be individually approved. However, posts and messages must be archived and are regulated according to existing FINRA rules on advertising and client communications. A good rule of thumb is to stick to general financial topics, using more formal modes of communication for personalized client recommendations. It’s also an excellent idea to include a prominent disclaimer on your profile to drive home that nothing you post should be construed as financial advice.

Register or login for access to this item and much more

All Financial Planning content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access