“Fun” isn’t a word I expected to see advisors use about robo advice tools when I began poring through results of Financial Planning’s annual Tech Survey. After all, advisors have long expressed concern that automated advice would displace them.
Not this year. Planners are telling us they are embracing the efficiencies that digital technology can bring their firms.
“Easy to get used to and fun to navigate,” one independent planner said about Fidelity Go in the survey’s comment section.
Said another about FutureAdvisor: “Their platform is fantastic and very little work required on our office’s part.”
Eight tech tools planners can use to transform their practice.
Still, even as advisors tell Financial Planning they are more comfortable integrating robos into their practices, they say they struggle with the dizzying array of choices and competing platforms. What to buy? How to integrate it? A misstep can cost thousands of dollars and hundreds of hours of lost time and effort.
“Paralyzed is too strong a word. But they do face a lot of uncertainty,” says Harry Terris, writer of “Too Much, Too Many” about this year's survey. “Advisors don’t want to be left behind, but they don’t want to invest a lot of time and resources into a platform or approach that fizzles out.”
Once they do embrace certain tools, however, Terris found planners were mostly enthusiastic.
Certified financial planners will pay an additional $120 a year for the CFP designation, starting in October. The CFP board said the fee hike will help fund expanded advertising efforts.
Adoption of these applications has grown exponentially, but some advisors and attorneys say caution is warranted.
With more than a decade of experience in the digital and clinical health space, Kristen Larson specializes in cultivating positive, long-term client relationships that reach organizational goals. At Personify Health, she leads and develops a team that delivers experiences that build loyalty and guide program growth to drive peak performance, health outcomes, and healthcare cost impact. Kristen is a graduate of the University of Illinois, Urbana-Champaign.
“It’s interesting to observe how much advisors seem to get out of sometimes relatively simple steps, like software that helps them work and interact with clients remotely,” he tells me. Case in point: One RIA told us that software slashed the time needed to rebalance client portfolios by 95%, as well as gave him more accurate reviews.
Looking forward, will advisors continue to integrate robos? Which tech solutions will gain the most traction with clients? For an early glimpse at the future, see “
