Most advisors are familiar with how detrimental emotional investing can be to a client’s portfolio and just how crucial it is to guide clients away from the common buy-high-sell-low pitfall. But what about advisor behavior? If advisors aren’t aware of their own market beliefs, they may be susceptible to making the same mistakes as their clients, according to some industry experts.

“Behavioral finance has always been really important when it comes to working with clients, but I think it’s just as important when it comes to coaching advisors,” said Jimmy Lee, a managing partner at Strategic Wealth Associates.

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