In the two decades or so that I've worked with branch bankers, I've found that one suggestion tends to cause a disproportionate amount of alarm. It seems the very idea of any handmade, homespun marketing can cause apoplectic arm-waving from otherwise rational managers and support departments.

Managers are more than ready to tell me about the awful, horrible, make-your-eyes-hurt, crime-against-humanity marketing display that a branch produced in 1998 or something. They aren't going to let that kind of travesty happen again!

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