Dave Martin is a consultant specializing in retail banking strategies, including in-store branches. He is the founder of the retail bank performance company BankMechanics.
-
Banks have to invest in mobile technology in order to keep up with millennials. But bankers also need opportunities to rub shoulders with young customers and small, conveniently-situated branches give them an opportunity to do so.
By Dave MartinMarch 3 -
Financial institutions need to have good digital offerings, but they also need to find ways to stand out from the crowd. That's why branches will remain a crucial home base.
By Dave MartinJanuary 9 - PH
Most customers who go into bank branches aren't in the mood to entertain a forceful sales pitch. But if they're pleased with the service they receive, they'll be a lot more willing to learn more about a bank's additional offerings.
By Dave MartinNovember 7 -
Some institutions strongly oppose personalized marketing efforts, which causes branch teams to live in fear of breaking marketing rules and become complacent with the status quo.
By Dave MartinSeptember 4