Today's community bankers have no choice but to embrace the world of mobile technology. But most cannot expect to win their battles for market share there.
Many bankers receive mixed messages about this issue, as I was reminded in a recent exchange with a community bank board director. "I get your thoughts on the importance of keeping our people at the center of relationships with customers and shaking hands and kissing babies and all of that," he said. "But that contradicts what others are telling us we need to do to serve millennials and these new generations who want to do everything on their smartphones."
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