There has been a lot of buzz around Apple's release of iBeacons late last year and its ability to enable micro-location capabilities. iBeacons uses Bluetooth Low Energy technology to interact with sensors and identify a user's location with much greater precision. The feature is able to track when a customer crosses the threshold into a store and where a customer is at within a store.
Forbes recently reported offerings from companies like Shelfbucks utilize iBeacons to allow consumers to receive promotions for products on shelves where they are standing; instantly get product information or compare prices, all while in the store itself. Grocers such as Giant Eagle and Safeway have already launched pilot programs integrating their own mobile apps and iBeacons technology so customers can opt in and be reminded of items a spouse placed on their shared shopping list, earn loyalty rewards or receive relevant offers in real time.
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