One of the biggest misperceptions amongst financial advisors about using social media is that it will be a waste of time. In actuality, social media is a more efficient and effective tool than any other method for marketing, business development, and staying up to date on news and content.  At first, using social may take a bit longer as you get comfortable, but once you master the tool it will become second nature and will likely become your most powerful marketing and client engagement tool. 

If you do these few things regularly as part of your daily routine, you would already be getting a huge value add from LinkedIn. 

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