Change is coming rapidly for robo advisors. Offering a simple, automated investment platform at rock-bottom fees, robo advisors have caused a massive stir in the wealth management industry in recent years. Growth has accelerated, as robo advisors sign up new consumers and gather more assets. At the same time, there has been a fascination around the future of robos in the advisory channel. Would robo advisors challenge the traditional human advisor—or would these digital advisory platforms be an ally for creating greater value?
The 2015 Advisor Authority Study, conducted by Jefferson National and Harris Poll, found that advisors who managed the most assets and who earned the most personal income are the most tech-obsessed. They are far more likely to leverage robos, spend more on technology overall, and adopt technology into their practice at twice the rate of the typical advisor. For these advisors using technology is key to enhance the client experience on the front end, and create a more efficient and scalable practice on the back end.
Register or login for access to this item and much more
All Financial Planning content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access