In this Business Builder series of articles, we're examining 5 key marketing strategies that are working for financial advisors today.

If you missed The STP Approach to Business Building for Financial Advisors or Publishing, Media Participation Can Boost Advisors’ Credibility, you will want to go back and read them before proceeding with this week’s article on Relationship Marketing. This week, we’ll continue our series with a second installment on Key Strategy #2: Relationship Marketing. Below you will find a real-life advisor story that will bring this week’s concept to life for you.

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