(Bloomberg View) -- We live in the golden age of ETFs. It has never been easier -- or cheaper -- to buy an index or an investing theme. The good news is investors have an enormous set of investment choices; the bad news is some of these seem to be designed to appeal emotionally, not rationally or logically. And irrational investors are never good investors.

CWM Advisors recently filed a prospectus with the Securities & Exchange Commission to create a biblically responsible ETF. Here’s how the firm described it at its Inspire Investing site: We believe good returns and good values are not mutually exclusive. Inspire Global Hope Large Cap ETF is designed to create meaningful impact by investing in some of the most inspiring companies from around the globe, while also seeking to provide investors with a low cost, high impact investment that meets the stringent demands of modern investors.

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