My wife is a teacher, so at the start of her summer break, she went on a vacation with our boys and her parents. I did not feel that I could leave for a week, since I was only a month into running my RIA. But after their departure, my work schedule flip-flopped: I worked in the morning, took a break in the afternoon and then worked again after dinner until late at night.

Perhaps that’s why I was conversing on Twitter late one night with some fellow advisors, and heard about Twitter analytics -- which you need to access through the Twitter Ads page. As an avid Google Analytics user, and having previously explored Facebook ads, I thought I would see what effect “Promoted Tweets” would have on my website.

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