"Circumvent," "inaccurate," "oversimplified, "mislead," and "hypothetical" are just a handful of words Putnam Investments says advisors should avoid using on Twitter.
As explained by Putnam: "Certain words used in a social media context can trigger scrutiny by regulators. The terms...are a small subset of what regulators routinely look at when evaluating the appropriateness of social media communication. These terms are worth considering any time you are writing Tweets, LinkedIn updates, or Facebook posts." According to Putnam, advisors should always work with their compliance teams when engaging on a social network.
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