BB&T

The St. Augustine, Florida-based advisors specialize in high-net-worth families, business owners, executives and foundations.

The new hires were previously at Merrill Lynch, UBS, and BB&T.

Shareholders of both companies will meet separately next month to cast ballots on the $28 billion deal, and BB&T investors will also decide whether the new company should be called Truist Financial.

Truliant Federal Credit Union claims that the BB&T-SunTrust post-merger brand represents trademark infringement and unfair competition.

"Truist" was roundly mocked when it was unveiled as the name of the merging BB&T and SunTrust, but it’s hardly the first bank moniker to elicit a "huh?" from critics.

Judging by day one on social media, you’d think the new Truist brand was a flop. But marketing and branding experts say the name has a lot going for it. What matters most will be how the two banks advocate for the name.

The combined company will be known as Truist, which plays off “trust,” a word the banks’ original names had in common.

It took less than six months to hammer out the biggest bank merger in more than a decade, and the price was one of the last things discussed, according to a new federal filing.

House prices in the area, already home to Bank of America and Wells Fargo’s East Coast hub, have jumped almost 50% since 2012 and rents downtown have soared.

“The board's record of summarily approving mergers raises doubts about whether it will serve as a meaningful check on this consolidation that creates a new too big to fail bank,” Sen. Elizabeth Warren said in a letter to the Fed.

The biggest bank merger in 10 years makes a lot of sense at the top levels, but some advisors may find their new home restrictive, an observer says.

House Financial Services Chairwoman Maxine Waters said the merger is a direct result of a regulatory relief bill that was signed into law in May.

The stars aligned for the two longtime rivals to join forces, and some observers speculate that other regional banks will need to strike similar partnerships if they hope to remain competitive. But others say such deals are rare because they're hard to pull off.

The industry's largest acquisition in more than a decade will create the sixth-biggest bank in the country, with assets of more than $442 billion.

The firm allegedly encouraged clients to use an affiliated investment advisor, and benefitted from the fees it charged them.

Since early May, the wirehouse has lost at least 27 advisors managing a combined $15 billion.

The bank’s financial advisors and licensed bankers will continue to offer insurance services through the many insurance carriers Regions works with.

While the S&P 500 has risen or fallen by more than 2% six times this year, it swung by twice that amount nine times in October 2008.

The rep used his own money to pay the customer the interest she expected on a brokered certificate of deposit.

The bank's retail brokerage business sold customers shares in mutual funds with front- or back-end sales charges when they were eligible for Class A shares that waived the upfront sales load, FINRA claimed.