Almost 30% of households with more than $5 million to invest are using four or more advisors.

You may be overlooking one of the best PR strategies an advisor could employ.

Financial advisors are constantly on the lookout for new and more engaging and effective ways to market their services to prospective clients. Here’s a compilation of all the latest and most effective marketing tips, techniques and first-hand accounts you and your firm will need to raise your profile and increase your assets under management.

To be well prepared for succession, owners of financial planning practices should make sure employees are able to advance their careers within the firms. Firm owners should also learn how to manage Generation Y workers, because they’re going to be key to keeping practices alive.

What is the difference between elite practices and other firms? One hint: Seminars are not what they used to be. Here’s an interactive slideshow detailing seven marketing tips that will boost your firm’s profile and assets under management.

Sometimes it's the little things that make all the difference. If you’re like most financial advisors, you are ultra-busy serving your clients and generating new business. But have you handled the marketing fundamentals? Columnist and marketing expert Marie Swift delves into two marketing fundamentals that should not be ignored: the power bio and the prospect profile. Ignore them and suffer the consequences.

Among financial planners’ greatest concerns in this turbulent environment is retaining valued clients. In this high-tech era, marketing expert Marie Swift says planners should balance high-tech communications with truly “high-touch” communications.