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7 Key Components for Every Advisor’s Social Media Plan
Getting started in social media is a lot like getting started in investing. It pays to have a plan. And, much like investment planning, TJ Gilsenan, the Web Savvy Advisor, says social media planning involves assessing where you are now, determining where you want to go, and establishing a plan to get there. If you are like most advisors, you’re probably just getting started. For you less is more. When it comes to your social media plan, start with the big picture. Focus on broad subject matter areas first, then zero in on the details. Here are seven broad components to include in your social media plan: