FP Tech Survey: 10 Essentials to Know
Among the big trends identified in Financial Planning's latest Tech Survey were movement toward the cloud, better B-D technology and market shifts in CRM, portfolio and rebalancing software. You can read the full story here -- or click through to see a few of the highlights. -- Kayan Lim
<b>1. CRM Changes</b>
There has been a clear trend away from desktop- and server-based systems to modern cloud-based tools -- particularly in the CRM space. While a large number of advisors still primarily use Microsoft Outlook for CRM, more advisors are shifting to modern systems like Redtail, Salesforce and Tamarac Advisor CRM, according to tech expert Joel Bruckenstein.
Providers of older systems will eventually discontinue those desktop- and server-based products in favor of cloud-based alternatives, says technology consultant Bill Winterberg. As an example, he cited Advicent, which announced it will discontinue its desktop version of NaviPlan software at the end of the first quarter of 2014.