After the tech bubble and the 2008 financial crisis, the younger generation has little reason to trust the markets.

With strong returns and affinity among younger clients, one advisor has gone as far as to mandate the strategy.

The U.S. Private Equity Access Fund Platform includes 33 offerings and more than 7,000 domestic and international investors.

Above all others, millennials are likely to include the funds in their portfolios, Schwab says.

The market is estimated to be worth over $8 trillion in the U.S. alone.

To encourage a budding relationship with younger clients, firms must provide new offerings and more guidance about how to invest, Schwab says.

Integrating the strategy into portfolios has become one way clients and institutions strive make a difference.

The company made reductions by as much as 20 basis points at the offerings, which total about $204 million in assets.

Demand from millennials has helped the strategy become an $8 trillion category.

July 10: U.S. Trust’s Scott Reeves has faced skepticism about his firm’s strategy. He welcomes the chance to challenge any misconceptions.