Judging by day one on social media, you’d think the new Truist brand was a flop. But marketing and branding experts say the name has a lot going for it. What matters most will be how the two banks advocate for the name.

The combined company will be known as Truist, which plays off “trust,” a word the banks’ original names had in common.

Following two recent mega-mergers in the bullion space, the fight to secure dominance is intensifying.

“The amount of capital available to this industry is small relative to the size of the need,” says one new lender.

The No. 1 IBD aims to triple its potential target market reach, in part by adapting some aspects of employee services to independence.

Firms that generate 75.5% profit margins are hiring, buying and automating, according to FA Insight.

The ex-CEO of a tax-focused firm acquired by the network in 2012 now leads HD Vest and 1st Global following the $180-million deal.

Independent broker-dealers have changed with the times. Our annual ranking has, too.

Warning: Advisory firm buyers may be purchasing a depleted oil well.