Updated Thursday, July 24, 2014 as of 12:23 AM ET
Blogs - The New Generation's Practice
Blogging Payoff for Your Practice
Wednesday, December 4, 2013
Partner Insights

I know many advisors who struggle with the concept of blogging -- both written and video. They question the time, energy and creativity involved, and wonder about its overall effectiveness for generating business.

Here are a couple of ways that I believe blogging is working for my practice.

I was recently asked to present to a group of new teachers about saving for retirement. During my brief presentation, I touched on 403(b)s, mentioning that these should not be the standard investment vehicle of choice for teachers. Rather, I said, teachers should look at other options, such as Roth accounts, as savings vehicles to use alongside their pension.

I also mentioned that over the following weeks, I would be doing a video series on evaluating 403(b)s.

After the presentation, I added these teachers (with their permission) to my email list and sent each a brief thank-you note. One replied saying how valuable she thought the session was; she said she was looking forward to watching my 403(b) videos -- and that she planned to reach out after viewing them for advice.That's a lead that will connect directly to my video blogging work.

I also see an impact in traffic on my website, only about two-thirds of visits come directly to my home page. The other one-third of visitors come to my blog, whether via YouTube videos or mentions on social media. These visitors read various pages, checking out different topics. While I still face a challenge of converting visitors into clients, the visitor numbers are not insignificant, and I see traffic rising as I push more content out.

Has your practice benefited from blogging? Let me know in the comments below

Read more:

(1) Comment
In this age of information overload, the clients are looking out for financial advisors who take the trouble not only to use the web but also go on providing processed thoughts, views and information in a capsule form in the shape of a blog. The clients are out there, so you need to be on the social media. You need to capitalise on the expertise you possess by posting your views on a blog. Very soon you will see interested queries changing into clients. Try it out and watch the results.
Posted by tasha123 s | Friday, December 06 2013 at 11:46AM ET
Post a Comment
You must be registered to post a comment.
Not Registered?
You must be registered to post a comment. Click here to register.
Already registered? Log in here
Please note you must now log in with your email address and password.
2014 Summer Reading List for Advisors

Current Issue

The July Issue is now online!


Industry Events

August 10, 2014 |

September 9, 2014 |

September 17, 2014 |

September 20, 2014 |

September 28, 2014 |

Already a subscriber? Log in here