Mulholland believes that Polaris Industries (PII), a manufacturer of all-terrain vehicles, snowmobiles and jet skis, also has a winning strategy. Like Apple, Polaris, based in Medina, Minn., was added to the portfolio during the downturn. Polaris has entered the motorcycle market, which hasn't been totally smooth riding. "They were competing against Harley, which has incredible brand recognition," Mulholland says.
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