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All the content you deploy should follow the prime objective of inbound marketing: Address the concerns of the potential client with valuable information. Here are some guidelines.
July 7
FMG Suite -
As the baby boomer client base enters retirement, financial planners need new ways to handle Social Security claiming strategies.
July 6
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Comprehensive retirement planning needs to help aging clients prepare for the non-financial risks that they face, from broken hips to dementia.
July 6
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Analysis: The original version put financial advisors under onerous requirements that I have not heard of any other industry having, writes recruiter Michael King.
July 2
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Recent moves by Google to create high-quality searches for mobile devices mean advisors need to upgrade websites that haven't kept up with the latest technology.
July 2
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Analysis: Instead of the big financial monolith dictating your financial life, the power is shifting to the client -- the emerging platform is one truly built from the ground up around one simple concept: "Me."
July 1
NextCapital -
There are myriad financial and estate planning issues that must be re-evaluated to ensure tax efficiency and wealth transfer continuity. Here's what advisors should consider.
June 30
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Analysis: Fortunately, three industry giants appear more concerned about earning market returns and avoiding foolish behavior than introducing new "hot" products.
June 29
Wealth Logic -
A landmark Supreme Court ruling ironed out many but not all of the wrinkles in the legal landscape for gay clients.
June 29
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The landmark Supreme Court decision means same-sex spouses are now entitled to equal protection under the laws of every state, but it's still vital to plan proactively, writes attorney Matthew T. McClintock.
June 26