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Returns over the past decade have been stellar, but capital preservation is a concern.

The new wave of advertising will highlight the emotional benefits of having a financial plan. Some CFPs have grumbled about funding previous advertising initiatives with their certificant fees.

Scott Dillie is a wealth advisor with Bronfman E.L. Rothschild, a registered investment advisor.

Razi Hecht is a wealth advisor with Bronfman E.L. Rothschild, a registered investment advisor.

Christine Albano is a buy-side reporter on The Bond Buyer’s Markets beat, which she has covered for the past two decades. She has covered trends affecting retail investors, institutions, municipal mutual funds, tax-exempt money market funds, and the high-yield beat. She has also written about some of the industry’s biggest issues, such as historic defaults in Orange County, Calif., Puerto Rico, and Jefferson County, Ala., as well as the collapse of the variable-rate demand market, and the subsequent 2008 financial crisis, as well as the death of municipal bond pioneer Jim Lebenthal. She provided next day coverage of the impact on the municipal bond market of the Sept. 11 terrorist attacks on the World Trade Center, and recently interviewed The Vanguard Group Inc. founder, former chief executive officer, and investment guru John C. Bogle about the best investing advice for the municipal market.

This environment allows advisors to demonstrate their value to clients.

The No. 1 independent broker-dealer has grown beyond the wirehouses, but it added about 100 fewer advisors than expected from its major acquisition.

The funds, which account for roughly 1% of the $3.5 trillion of assets in ETPs, “pose real risks to American families.”

The firm plans to double in size in the next three years.

“Our whistle-blower program is a critical component in our investor-protection toolbox,” SEC Chairman Jay Clayton says.