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The regulator disclosed a transformative rule change, sparking outrage among fiduciary advocates and some advisors.

“When we think about these offerings, there are no hard lines that are drawn here,” said Merrill Lynch boss Andy Sieg.

But the new rules may be a boon for some fintech firms.

Fee pressure and improvements in data and analytics are among the leading issues the industry faces today, executives say.

The barriers for firms to enter into multiple financial services has dropped significantly and digital advisory firms are taking advantage.

The rule can only be effective if the investing public accurately understands its implications, says the firms’ chief platform officer.

Each of these funds has its own way of adding high-octane assets into clients' portfolios.

Tariffs associated with the U.S.-China trade war could cause a bigger than expected adjustment.

Brokers “have become accustomed to this kind of deal structure,” COO Ed Swenson says.

Players on both sides of the fence are being forced to rethink past practices.