Fidelity announced Monday that the interactive “maze” advertisement it created for an advertisement on The Wall Street Journal iPad application has been viewed by more than 180,000 people since it launched on Oct. 22.

The ad builds on Fidelity’s ongoing “Green Line” brand campaign by prompting people to tilt their iPad screen to follow a maze to three destinations: low fees, 200 free trades, and free tools and research. At these destinations, viewers can learn more about these offerings.

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