Looking across the Web sites of 15 different 529 offerings from a variety of brokerage firms, a new study from Corporate Insight finds that both product pricing and information is difficult to find and nearly impossible to compare. Some sites had out-of-date information and even customer service representatives who didn't acknowledge the existence of a 529 plan.

The research also found that, despite the fact that many people in the industry are pressing greater transparency, 529 plans are doing just the opposite.

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