Financial advisors looking for new and more effective ways to interact with their Baby Boomer clients -- or find new ones -- should be inspired by a new Pew Research Center report that found social networking participation among this highly coveted group surged more than 60% in the past year.

The survey of more than 2,200 adults conducted between April 26 and May 22, found that 32% of Internet users between the ages of 50 and 64 are now using a social networking site such as Facebook, LinkedIn or Twitter on a daily basis -- up from just 20% at this same time last year.

Register or login for access to this item and much more

All Financial Planning content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access