AIM Management Group of Houston, Texas has started a new television advertising campaign emphasizing discipline in investing.

The ads, which began running Nov. 14, include World Cup soccer star Mia Hamm and Tour de France champion Lance Armstrong. The theme of the campaign is that discipline and perseverance contribute to long-term performance.

The ads will appear more than 1,000 times in the coming months on ABC, CBS and Fox networks as well as on cable channels, AIM said in an announcement. The company did not disclose the cost of the campaign.

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