API Funds is focusing on building advisor tools with a new alliance. The Lynchburg, VA-based firm has hired Suasion Resources, a specialized marketing consulting firm that focuses solely on the financial services industry.

“Suasion Resources understands the needs and concerns of advisors,” stated David Basten, managing director of API Funds. “We believe that this new partnership can help us provide advisors the tools and information they need to determine if one or more of the API Funds are a proper fit for their clients’ portfolios.”

The advisor of API Funds, Yorktown Management and Research, was founded in 1985.

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