Armada Funds said on Wednesday that effective June 13 it will be officially called Allegiant Funds. National City Investment Management, the investment advisor to Armada Funds, will become Allegiant Asset Management. In addition, Allegiant Institutional Services will include custody and 401(k) services.
"We want our clients to find it easy to do business with us, and by marketing all three units under the Allegiant name, we are doing just that," said Ted M. Parker, executive vice president of Institutional Asset Management at National City. "At the same time, we are increasing awareness of our brand. We are confident that this initiative to strengthen, enhance and rename our business units demonstrates our commitment to be a significant player in the investment management arena.
"We selected the Allegiant name because it conveys the attributes that set us apart - strength, unity, talent, leadership and quality. Having a common name for the asset management company, the funds and institutional services will convey change and commitment, strengthen brand awareness and create marketing synergy," Parker said.