Liberty Financial Companies of Boston appears to be struggling to find a buyer for its asset management units and may have to drop its asking price in order to secure a buyer, according to industry analysts.

Liberty announced its intention to sell its asset management, insurance and banking units last November in a shareholder report. Earlier this month, Liberty's annuity and banking units, Keyport Life Insurance Company and Independent Financial Marketing Group, were purchased by Sun Life Financial of Toronto for an estimated $1.7 billion. Liberty's insurance products had $14.8 billion in assets under management, as of Dec. 31, according to SEC documents.

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