Baldwin Brothers, a Massachusetts-based wealth management firm and family office with $1 billion AUM, has launched sustainable wealth management platform Arjuna Capital.

Adam Seitchik will serve as the Arjuna’s chief investment officer, and Farnam Brown as chief strategist and senior portfolio manager. Both have significant experience in socially responsible investing. The two join Ellen Stone, partner at Baldwin Brothers, and Bill Marvel, the firm's managing director. 

“We have worked closely with Adam Seitchik and the Sustainable Investment Research Center to develop the highest standards of sustainable investing at Baldwin Brothers,” Michael Baldwin, senior partner at BBI said in a statement. “We are now taking that commitment a step further with the addition of Adam and Farnum and the creation of Arjuna Capital.

Arjuna's website says the firm will incorporate environmental, social and governance factors into its investment approach. “Our goal is to create a team and a platform that will lead the way in advancing the disciplines of sustainable investing,” Baldwin said in the statement.


Brown founded Advent Advisors in 1987, one of the earliest socially responsible investment advisories in the country, and merged the business with Trillium in 1994. At Trillium, he served as chief investment strategist and was a member of the investment leadership team.  

Seitchik joins Arjuna from Trillium, where he served as co-CEO and CIO. Prior to his tenure at Trillium, he served as chief global strategist at Deutsche Asset Management in London, and is the founder of the Sustainable Investment Research Center.

“I view sustainable investing as part of a broader process of evolution in human thinking and being,” said Brown. “I’ve spent the past 26 years trying to play my own small part in moving the process forward, and I see Arjuna Capital as the next logical step along that path.”

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