Bank Reps See Flat September Sales

Bank rep performance stayed relatively flat in September at $26,076, including fees and commissions, down slightly from $26,786 in August, according to the Bank Insurance and Securities Association’s latest Monthly Productivity Benchmark.

Processing Content

“Bank reps did pretty much the same,” confirmed Janet Cappelletti, associate research director at Kehrer-LIMRA, which compiles the data for BISA. While that’s not bad news, October’s figures should see a bump from quarterly fees, she said.

Bank reps’ sales of fixed annuities fell from $1.5 billion in August to $1.3 billion in September. Variable annuity sales didn’t change, at $1.5 billion, but mutual fund sales through banks increased 6% to $5.3 billion. “The mix changed somewhat,” Cappelletti noted. “VAs and mutual funds trended together, while fixed annuities went the other way.” However, she added, “ideally they’d all increase.”

 


For reprint and licensing requests for this article, click here.
Annuities
MORE FROM FINANCIAL PLANNING
Load More