Barclays Targets 401(k)s With Target-Date ETFs

Hoping to capitalize on the continued popularity of exchange-traded funds even as the markets continue to tank, Barclays Global Investors has introduced a suite of target-date ETFs for 401(k)s.

The timing could be good since financial advisers are telling investors ETFs and index funds offer a broad approach to markets, which could put them in a good position when the market turns around, The Wall Street Journal reports.

Barclays joins two other leading ETF providers that are also jointly offering products tailored for 401(k)s: Amerivest Investment Management and XShares Advisors.

ETFs have attracted $82 billion through September, bringing the total assets under management to $542 billion, according to data from Morningstar and Barclays.